What is Image Web Optimization?
What is image optimization? Image optimization is about reducing the file size of your images as much as possible, without sacrificing quality, so your page load times remain low. It's also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines. Importance of Image Optimization Some of the main benefits of Image Optimization are: Improves page load speed Improves site user experience Helps in boosting website SEO ranking Save server memory & reduce the load on Server Boost Conversations Improves page load speed Website page speed depends on many factors like website layout, design, images, etc. Around 65% of website weight is consist of images so if you can optimize all website images well, then you will definitely see a big change in your website loading speed. There are lots of tools to check website speed like: – GTmetrix – Pingdom Tool – PageSpeed Insights by Google Improves site user experience Visitor loves a website that loads in under 2 seconds. So if you can successfully optimize all your website images and have taken care of other things too, then you can provide them with a better overall user experience. Helps in boosting website SEO ranking Who doesn’t want to see his website on top of the search rankings? Image optimization can be a powerful weapon for this. A search engine like Google loves the website which takes less time to load. Google will rank these websites higher in their search results. Save server memory & reduce the load on Server Image optimization is also very useful in saving server memory and it reduces extra server load. For example, you have 2 same images, one image size is 900kb and another image size is 340kb. then the second image will put low weight on the server and it will save you bandwidth also. Boost Conversations As we have already discussed, image optimizations help in getting a higher rank in search results. it directly means that your website can capture more users and you can possibly get more conversions. According to Kissmetrics, a 1-second delay in page load time can decrease customer satisfaction by 16%. And 40% of users abandon a website if it takes more than 3 seconds to load. So Image optimization is very important, especially in e-commerce websites. You can check out Photoshop Web Optimization Service for the best SEO photos for your website. Written by Clipping Path House Graphics Media.
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